Use or abuse of diversity?

Bangalore’s Namma Metro has proudly said that 5 of its 32 operators will be women.

When companies publicize the fact that they hire people of specific diversity groups (women, physically challenged etc), especially in roles typically not held by those groups, does it create a feeling of goodwill among the public, or feel like the company is simply trying to make itself out to be a more sympathetic employer than its competitors?

Does it look like a hero, or an ordinary person posing as one?