Jan 23, 2012

Making-up competence?

A recent Harvard study found that women with make-up are perceived as being more confident. As part of the study, respondents were shown pictures of many women – of different ages and racial backgrounds – with different levels of make-up. They rated the women who had worn visible make-up as looking more competent compared to those hadn’t.

So, where does it leave the average woman with a career? Will lipstick and eye-liner help her land plum posts? Feminists have lashed out against the findings.

Often, corporate careers place subtle demands on women to dress and behave in particular ways. However, can a woman not confirm to these expectations and still be successful? Can organisations truly value employees for their loyalty and work; not their skills with the eye-pencil and blush?

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