A Bullish Outlook for India’s Female Entrepreneurs
Nirmala Menon, founder and CEO of Interweave Consulting, a Bangalore-based firm that focuses on diversity management and inclusiveness in the workplace, points out that there is a lot of visibility and acknowledgement of women entrepreneurs as reliable partners and vendors. “Some organizations are encouraging them as part of their corporate supplier diversity programs. This is spurring other women to enter the space as well.”
Menon adds that Indian women inherently have an important entrepreneurial trait — resilience. “Women in India have had to traditionally manage with limited resources and that native intelligence helps them manage creatively with frugal resources available,” she notes. “They reuse, save, negotiate, find alternatives — all of which contributes to their success as an entrepreneur.”
But what are some of the challenges that they face?
Menon suggests that women find it more cumbersome than men to navigate the regulatory and procedural complexities. She attributes this to “a fairly complex process managed mostly by men.” Menon adds that while women entrepreneurs have domain expertise, they often lack profit and loss experience and by consequence could struggle with the “business-side” of an enterprise. However, the biggest challenge for women entrepreneurs in India, she says, is coping with societal expectations. “These are changing, but still have some way to go.”
Read full article at http://knowledgetoday.wharton.upenn.edu/2012/06/a-bullish-outlook-for-indias-female-entrepreneurs/
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