Sep 16, 2011

Increasing trends towards Western wear - a sign of empowered women ?

Retailers have recently noted the trend towards wearing more western attire. This may have stemmed from the fact that school uniforms, which people have spent a good decade or so of their lives in, are mostly of the western style. Whatever the reason, the fact is that now, the inclination towards purchasing western wear is growing at a faster pace than Indian wear. Could this be due to growing empowerment of women who now choose comfort and practicality over traditional attire that the previous generation was expected to wear without a second thought?

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